Has your competition increased, or are your services being treated like a commodity?
Are you undercharging your clients or caving in to get the client?
Do you feel frustrated and uncomfortable when a prospect resists after you mention your fee?
Do you want to increase your rates but don’t want to lose clients?
If you said yes to any of the above questions, you're in the right place to get some seasoned marketing (and negotiation) advice about pricing your accounting services. The fact is, pricing accounting services is a skill you can learn, just like you learned accounting, QuickBooks, or the latest tax laws. And it’s much easier to pick up than all three of those!
This session will provide you with lots of immediately actionable tips on how to more easily get what you’re worth in your accounting practice.
Identify 3 reasons you might be getting price resistance and how to eliminate the resistance in each case
Find out 6 causes of underpricing and how to start increasing your rates
Pick up 7 secrets to raising (and collecting) your fees so you can earn what you’re worth, while doing what you enjoy
Discover 1 tip on how to make more, work less, and service clients better
Sandi Leyva, CPA, is the founder and owner of Sandra L. Leyva, Inc. She has helped thousands of accounting and tax professionals get more business through her marketing strategies, web site and copywriting formulas, and millionaire mindset. More than 100,000 people have read her books and articles, used her training and coaching tools, or heard her speak at conferences.
Sandi was named one of the Top 25 Thought Leaders for 2019 and one of the Most Powerful Women in Accounting by CPA Practice Advisor. She won a 2013 Stevie Award for “Maverick of the Year,” and her work has been noted by Forbes, CBS News, PBS, Dallas Morning News, San Jose Mercury News, Accounting Today, Journal of Accountancy, Today’s CPA, and The Practical Accountant. She is a regular contributor to CPA Trendlines.
Sandi earned an MBA, holds a CPA in Texas and California, and earned an MS in neuroscience. She is an avid traveler and has visited 100 countries, including a backpacking trip alone around the world. Her volunteer work in Kenya, Russia, and Nepal earned her an AWSCPA Public Service Award and a Baird Community Service Award. In her spare time, she enjoys gardening, hiking, and spending time with family.