Join author Paul McManus for this webinar on mastering the craft of short book writing specifically tailored for public CPAs that will revolutionize your practice. In this six-week journey to authorship, Paul will unravel how to write a strategic, impactful "short book" that markets your unique services. You will learn how to transform your book into a dynamic marketing tool with compelling case studies and preemptive answers to potential questions from clients. Furthermore, Paul will guide you on leveraging your book on LinkedIn to enhance your personal brand, establish your thought leadership in the industry, and magnetically attract your ideal clients.

Learning Objectives:

• Learn how to write and publish a short book that strategically markets your unique CPA services 


• Determine how to convert your book into a potent marketing device


• Identify how to leverage your short book on LinkedIn


• Recognize how to establish yourself as a thought leader