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Tax-Exempt Sellers and Omnichannel Sales


Cost Free
Presentation Length 1.0 hour

Recorded DateAugust 20, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaTaxes (Sales Tax)
Course LevelBasic
Series: Sales Tax
Course Description

Tax-exempt sellers such as manufacturers, distributors, and wholesalers have been hit with a double whammy of tax complexity in the last few years. The Supreme Court’s June 2018 South Dakota v. Wayfair, Inc. decision and the resulting rise of economic nexus laws have exponentially increased the burden on businesses to manage exempt sales properly. In addition, the COVID-19 pandemic forced many manufacturers to accelerate their venture into online sales to make up for lost revenue, resulting in additional tax complexity.

To help your business navigate these complicated circumstances, two experts from Avalara discuss some of the pain points tax-exempt sellers must deal with as they move into an omnichannel sales model. 

Learning Objectives:

  • Recall the Wayfair decision's impact on tax-exempt sellers

  • Identify COVID-19's effect on B2B/B2C transformation

  • Identify tax pain created by ramping up B2B/B2C online sales

  • Determine automation’s role in helping with tax compliance

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Kael Kelly

General Manager, Compliance Documents
(206) 826-4900


Kael joined Avalara in 2012 and has served in leadership roles in marketing, customer acquisition, and strategic initiatives. Kael has 25 years of software and technology experience in industries ranging from telecommunications to internet to software as a service. He has worked across company growth stages, from the Fortune 500 to mid-market firms to start-ups in roles that include market research, product management, marketing, sales, and executive leadership.

About Our Presenter

Avalara helps businesses of all sizes achieve compliance with transactional taxes, including sales and use, VAT, excise, communications, and other tax types. The company delivers comprehensive, automated, cloud-based solutions that are designed to be fast, accurate, and easy to use. We automate and simplify governmental compliance processes, including tax determination, exemption certificate management, and tax return preparation, filing, and remittance. Avalara’s Compliance Cloud™ platform helps customers manage complicated and burdensome tax compliance obligations imposed by state, local, and other taxing authorities throughout the world. Avalara offers more than 500 hundred pre-built connectors into leading accounting, ERP, ecommerce and other business applications making the integration of tax and compliance solutions easy for customers. Each year, the company processes billions of indirect tax transactions for customers and users, files more than a million tax returns and other compliance documents.