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Diversity & Inclusion 1-on-1: The Small Business Challenge


Cost Free
Presentation Length 1.0 hour

Recorded DateMay 4, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaSpecialized Knowledge
Course LevelBasic
Course Description

Join us for a conversation with Michael Ly, CEO of Reconciled -- an online bookkeeping service specializing in QuickBooks Online and other cloud-based accounting tools. Reconciled is a virtual company with a national footprint that operates at the intersection of the accounting professional and tech industry.

In response to the calls for racial justice in 2020, there was increasing pressure on corporate America to acknowledge the lack of diversity and address inequity concerns while focusing on meaningful inclusion. As businesses responded to those calls, many of the resulting recommendations leaned toward the structure, budget, and big business systems. This left some small and medium-sized business owners and executives wondering how to identify then address DEI issues for their company.

Michael jumped right in and wasn’t afraid to ask for input from his team and broader professional network. He saw challenges and opportunities and is joining us to share his ideas, lessons learned, and takeaways from those efforts. We hope you join the conversation!

Learning Objectives:

  • Recognize how DEI impacts small to medium-sized business

  • List D&I strategies for small to medium-sized business

  • Identify ideas for rolling out of D&I programs for small to medium-sized business

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Jina Etienne, CPA, CGMA

Etienne Consulting
Diversity & Inclusion Consultant, Speaker & Trainer
(301) 778-5510


Jina is a consultant and speaker on diversity, inclusion, culture, and belonging. She creates training programs and workshops to help clients move forward in their D&I journey. She is a storyteller and speaks candidly about her experiences, hard lessons, and ‘aha’ moments that helped her understand the importance of individuality, the value of curiosity, and the courage it takes to “just” be yourself. Often described as “approachable” and “relatable” by her clients, she works with purpose and the intention of being engaging, practical, and immediately applicable to real-world situations. Jina draws from her unique background and mix of work experiences to offer examples and share insights designed to benefit everyone across the workplace ecosystem – executives, management, employees, and customers.

Previously, she was Principal Consultant at EtiennePartners (EP), a boutique consulting firm that offered a unique strategy development, workshops & coaching to leaders, executives and entrepreneurs. Co-founded with her husband, EP was a full-time partnership in both work and life. Although in different professions, their work often intersected around the importance of self-awareness in leadership and navigating conflict within teams. Combining their experiences, backgrounds, and work led to the development of their unique approach to D&I, which she continues to use in her practice today.


Michael Ly is an experienced CFO & Management Consultant with over 15 years of accounting & finance experience. He is the CEO of Reconciled It, Owner of Burlington CFO, and has served as CFO for a variety of companies.

About Our Presenter

Etienne Consulting's passion is diversity & inclusion. The company helps organizations and businesses, large and small, wherever they are on their journey to fearless inclusion. 

Etienne Consulting's work is informed by their unique mix of experience in public accounting & business consulting, association management & member engagement, and diversity & inclusion consulting and training. Although in a variety of roles and industries, their work has always intersected around the importance of self-awareness in leadership, clarity of purpose, and navigating conflict within teams.

This led them to develop techniques to deepen awareness and strengthen communication — core skills necessary for driving meaningful change in organizations. They work with businesses and firms to infuse diversity, equity, and inclusion across all aspects of people experience, operations, policy, communications, branding, and community & social responsibility. Their training programs and workshops are designed to bridge the gap between diversity and inclusion by offering concrete skills and communication strategies teams and use to build teams capable of leveraging their full diversity to drive innovation, growth, and lasting cultural change. They also offer support in developing, implementing, executing, and reporting on D&I strategy.