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Handout Materials
Presentation Slides
Free cpe webinars
10-Step Marketing Plan


Newly Expanded to 1.5 hours
Cost Free
Presentation Length 1.5 hours

Recorded DateDecember 16, 2020
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Marketing plans are an essential part of business. A fluid marketing plan that moves with you as the market evolves is even better. And thus, we all know that planning is half the battle. This 60-minute webinar walked attendees through the ten key components of a marketing plan. Attendees will leave with a better understanding of how to develop their business through a strong marketing plan.

Learning Objectives: 

  • Identify how to best research your competition and define your unique value proposition

  • Determine how to set your business goals and create milestones for reaching them

  • Recall how to create your buyer personas to understand their path-to-purchase

  • Determine how to develop a marketing plan that supports business goals with proposed budgets and timelines

  • Identify how to use provided templates and resources to monitor your plan, pivot as needed, and track results

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Melissa Harrison

Allee Creative LLC
Chief Executive Officer and Founder

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Melissa Harrison is CEO of Allee Creative, a content marketing agency in Minnesota. She works with brands on a global scale, moving them into the conversational space. Her sweet spot is working with B2B companies, non-profits, associations, and higher education in the middle market.

Melissa provides full-scope marketing services to clients who don’t have all the resources to do the same in-house. She has two decades of experience in marketing and digital strategy, content management, writing, design, and business development.

Melissa has been named a Top 100 Content Marketer (Express Writers and Content Marketing Institute), a Top Young Entrepreneur (Minnesota Business Magazine), and a Mover & Shaker (Star Tribune). She is a 5-time recipient of the Hermes Creative Award and an international speaker on content marketing, business strategy, nonprofit management, and entrepreneurship. She was named one of 100 women to watch in the U.S. as part of The Inspirational Woman Project and is a graduate of the Small Business Administration’s Emerging Leaders program.

About Our Presenter

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Allee Creative is a marketing and branding services company that provides successful planning and implementation in areas of marketing strategy, content, branding, and online communication. The company has been in business since 2006. We work with clients in order to produce results that impact the bottom line.