The program will focus on small business valuation in the shadow of COVID-19. The pandemic's effects on the economy have magnified risk and uncertainty for small businesses and lowered most business valuations.

The program will look at the economic impacts on small businesses, including creative solutions some owners and management teams have to survive and thrive. We will then dive into problematic areas of actual small business valuation cases to review theory and tie it into the actual application of methods using best practices and professional judgment. Finally, we will look at why now may be an excellent time to gift business interests. This webinar will be hands-on with audience questions, and succinct opinions welcomed.

Learning Objectives:

• Determine differing risk factors between large companies and small companies


• Identify how some companies are surviving and even prospering in these times of uncertainty


• List a collection of qualitative data which I refer to as "soft data," such as internal soft data (processes, management, etc.) and external soft data (economy, industry, etc.) and then the application of findings to valuation cash flows and risk adjustments


• Recognize how to estimate and apply a COVID-19 marketability discount for a controlling interest and lack of control interest for periods of high uncertainty


• Identify a projection to determine suitability as a forecast and to then apply to future cash flow estimates


• Determine how to integrate the balance sheet or, in some cases, lack of balance sheet into micro and small business valuations