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Inclusion as a Brand Advantage

INCLUSION AS A BRAND ADVANTAGE

Cost Free
Presentation Length 1.5 hours

Recorded DateAugust 27, 2020
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Inclusion shapes firm reputation; can open new business relationships; and can further relationships with existing clients – if it is done right. The Accounting MOVE Project has converted the business case for inclusion to business results since 2010. Here are best practices that drive “return on inclusion” to capture the potential "diversity dividend” for reputation, growth, retention and firm value, and case studies from major firms that show real results.

Learning Objectives:


  • Understand why diversity & inclusion is so essential for proposals and what potential clients look for

  • Learn how talent & HR can best coordinate with marketing and business development to synchronize the mutual goal of ensuring that women and diverse staff gain essential business development experience that qualifies them for partner

  • Learn how to build a ‘trust halo’ when your firm is still ‘in process’ on inclusion efforts - as all are

  • Hear case studies from major firms that have converted diversity recognition to revenue

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Joanne has written extensively for consumer and business publications, including the Chicago Tribune, Chief Investment Officer, Crain’s Chicago Business, Crain’s New York Business, Working Woman, Working Mother, Inc., USNews.com, and many others. She has authored seven books: four on business growth and three on family travel. The Career Lattice was published in mid-2012 by McGraw Business. Cleaver is a member of 85 Broads, the American Society of Journalists and Authors, and contributed pro bono professional services to the Women’s Business Development Center in Chicago.

Designing the groundbreaking Working Woman Top 25 Companies for Executive Women list in 1998 and managing it for five more project cycles led her to develop the proprietary MOVE methodology that equips groups to advocate for women in their industries. This methodology stresses the business imperative for recruiting, retaining, and advancing women because more women mean more sales, profits, and growth. MOVE is the standard for promoting women in three industries.

Because facts don’t speak for themselves, Joanne and the Wilson-Taylor team help clients develop compelling, timely messages and deliver those messages to key audiences through media interviews, social media, bylined articles, opinion pieces, and other modes of strategic outreach.

About Our Presenter

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Wilson-Taylor Associates, Inc. is led by Joanne Cleaver. Joanne and the Wilson-Taylor team help clients develop compelling, timely messages and deliver those messages to key audiences through media interviews, social media, bylined articles, opinion pieces and other modes of strategic outreach.