Get an introduction to content marketing for accounting firms, or if you're already doing it, tighten up your content marketing game. Regardless, you'll learn how interesting and engaging content can enhance your brand, attract new customers, and showcase your expertise in a world where everyone is trying to be a 'trusted advisor.'
 
Learning objectives:

• Learn the basics of content marketing: what it is and how to do it


• Analyze your current content marketing practices (if any) against best practices


• Identify a single niche toward which you will focus your content marketing


• Recognize the vital importance of consistency in your content marketing


• Compare the effectiveness of higher frequency output against higher quality output


• Develop an editorial calendar for your content marketing efforts