This course builds upon the lessons in “LinkedIn for CPAs, Level 1: Creating a Complete & Compelling LinkedIn Presence.”

It’s recommended that you attend the Level 1 course before attending this course, as Level 2 assumes that you already understand why an optimized profile is critical to your success on LinkedIn; how to craft a “complete and compelling” profile; and how LinkedIn’s value as a business development tool can help you grow your business. Additionally, you should already understand the necessary steps to building a large and relevant network of connections on the platform.

In Level 2, we focus on the following: recommending specific ways you can leverage the platform’s social features; describing the value of content marketing for CPAs and how to use LinkedIn Publisher to position yourself as a thought leader; providing additional tips and tricks for using LinkedIn’s Advanced Search as part of a targeted business development campaign; defining best practices for Company pages; tackling the challenges and opportunities of Groups; and providing recommendations for analyzing the opportunities provided by LinkedIn advertising and leveraging LinkedIn’s mobile apps.